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Post by account_disabled on Jan 6, 2024 5:01:31 GMT
Following Up on a One to After Reaching Out to a Lead Based on a Marketing Trigger Event Like Downloading a Resource From Your Website Whatever the Case Recap Your Previous Email Quickly to Refresh the Receiver S Memory and Prevent Getting Flagged as Spam Right Off the Bat Value Add Now What Can You Add in This Email That Sweetens the Deal if They Reply a High Value Resource. That Aligns With the First One They Downloaded a Personalized Product Demonstration an Invite to an Exclusive Interactive Webinar With a Subject Matter Expert a Discount if They Set Up a Meeting With You in the Next X Days Remember You Aren C Level Contact List T Just Touching Base You Re Always Building on Your Last Email to Inspire Real Engagement Whatever You Think is Going to Influence Them to Respond and Makes Sense for This Unique Person Now is the Time to Make That Offer Before Moving on to the Pitch Your Pitch You Ve Greeted Them Like a Human You Ve Offered. Up Something Valuable in Exchange for Their Time Now It S Time to Pitch Them Tell Them Why Your Company is the Best Option for Their Use Case How You Provide the Best Solution to the Pain Point They Want to Solve Why Your Product is the Most Worth It for the Price Etc if You Feel You Have a Little Extra Room or Time You Can Throw in Some Social Proof or a Few Case Studies That Show How Their Peers or Even Their Competitors Trust You With Their Business Keep It as Succinct as You Can Highly Relevant and Hard to Pass Up in Our Opinion This is the Section You Should Spend the Longest.
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